Newsletter

E-mail marketing is without doubt one of the strongest ways of promotion over the Internet. It's strength lays in the fact that it is most cost effective (since the cost is almost nonexistent) and it offers direct approach to each individual user, it is also convenient for one-on-one communication and it's effects are easily measureable. Perhaps one of the biggest advantages of this technique is that it can be used to gather new users, but also to retain previous users of the Web site.

This form of e-mail marketing enables us to deliver promotional e-mails (discounts, news, special events) to the targeted gropu of users and thus increase traffic of the Web site.

Characteristics:

• Simple group sending of e-mails to registered users
• Web administration interface for users and administrator
• interface adaptability for each user
• multilingual (croatian included, option of individual choice)
• combined web and e-mail registration
• automatic response
• possibility of defining multiple theme groups
• possibility of database connection